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Style Guide

This project was my second attempt at refining my writing style for a brand guide. I made noticeable improvements in both organization and the effective use of provided images. Although I faced challenges toward the end, I successfully created a clear, practical guide to support brand consistency in logo and text formatting.
The main challenge was ensuring that all measurements remained consistent throughout, which required a careful, methodical approach to avoid contradictions. Despite the slow, meticulous process, I achieved a cohesive and effective brand guide that aligned with the brand’s needs and standards.

Technology Used

Adobe Illustrator: Used the measurements included within the program to provide precise details.
Adobe Photoshop: Used to erase details that were inconsistent and converted images to PNG’s when necessary.
Microsoft Word: Combined illustrations, texts, and tables, to make sure all details aligned.

Program Outcomes

  • Critical Thinking: Emphasized consistency, tone, and clarity within the text to portray the message that the guide is adaptable to all scenarios.

  • Analysis & Research: Researched industry formats for texts, tones, and imagery and analyzed formats to identify what works.

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